Having established yourself as a prominent publisher, monetizing your digital assets should be the next step. In that regard, display ad campaigns are one of the most effective and powerful tools for publishers to create new revenue streams.
Display ads are the most effective types of advertising and significant revenue-generating avenues for publishers, as they offer benefits, including enhanced targeting options. Self-serve display advertising creates a win-win situation for both publishers and advertisers. For publishers, display ads are one of the best avenues for revenue generation. Self-serve display advertising platforms are also available for publishers of all sizes; the ads are easy to maintain and highly customizable. Conversely, for advertisers, display ads have the potential to significantly improve their brand awareness, nurture leads, and support other marketing campaigns.
Publishers must have a sizeable audience of website visitors to sell it to advertisers. The more page views the publisher has, the more audience advertisers get on their content. Although there is no specific overall traffic requirement for selling ad space for publishers, certain self-serve display platforms may have specific thresholds.
Publishers must also host original, relevant, and high-quality content on their web pages to keep the readers engaged and return for more content.
The publisher’s website must be intuitive and easy to navigate for the ease of the visitors landing on the webpage. The publisher must ensure that the website includes transparent navigation cues on the homepage to let the visitors explore new content that meets their interests.
Publishers must also demonstrate loyal and niche audiences who can engage with their website content. Advertisers are more likely to invest in a publisher’s website that has a highly loyal and engaged audience who will keep returning for more content.
The digital advertising industry is plagued with transparency issues that both publishers and advertisers face. To mitigate this, publishers must show authentic information on their website, like contact information and credentials, for the benefit of the visitors.
Once the publisher has a significant traffic flow, a sizeable audience, and quality content on their website, they must consider selling their ad spaces to advertisers. Earlier publishers used to depend on sales representatives to bring business to them. This practice, at times, was not practical and resulted in extra expenditures for the publishers. Now, due to the advent of technology, publishers have a range of different options when it comes to selling ad spaces on their websites. One of them is through programmatic advertising and the other is by using self service advertising platforms.
Programmatic advertising is the process of selling advertising space online through automated platforms, where ad spaces are traded in real-time. However, programmatic advertising is all about low bids and automated sales and purchases of ad spaces and it generally cannot generate significant revenue for the publishers as compared to direct sales. Self-servicing advertising platforms offer the best of both worlds with the automation of processes like programmatic advertising and high revenue generation like direct sales.
Getting started with display advertising on a publisher website is easy. The first thing to do here is to segment your ad space inventory based on how you plan to sell it. Many publishers partner with ad networks and servers to sell their ad spaces automatically via programmatic advertising. But if you want to maximize the revenue generating potential of your ad inventory, direct sales is the way to go. Self Serve Plus is a self-service advertising platform that helps publishers automate their direct ad space sales, removing the need for a dedicated sales team to sell their ad spaces to advertisers. Additionally, it opens up your inventory to a wider market of advertisers, who in turn get the benefit of advanced features and capabilities like a self-serviced banner ad creator, detailed reports, and campaign performance tracking. The advertisers get access to an easy-to-use ad builder, where they can build high-performing rich media ads and submit them for approval to the publisher. Self Serve Plus makes your inventory more accessible and visible to all kinds of advertisers so you can generate high ROIs.
In conclusion, display ads are one of the easiest ways to monetize a website. Publishers can generate significant income by placing display ads on their websites, with self-serving ad platforms like Self Serve Plus, and maximizing their potential earnings by displaying their ad inventory to advertisers. Automating direct sales can help you realize your website’s true potential for generating ROI.